A Simple Method For Protecting Yourself In Google

Most business owners worry about what pops up when people Google them. And for good reason. After all, anyone (even your jealous competitors) can write negative reviews these days, and there’s a good chance those reviews will rank.

If you want to protect yourself in the search results, first thing’s first, the time to start is now. Don’t wait until those negative reviews come along and destroy your business. Dig in now, do the hard yards, and when the storm comes, you’ll be more than prepared.

In this article, I’m going to reveal exactly what to do, step by step. The good news is, it’s really, really easy. But you have to be patient and you have to do it right.

The Quickest And Easiest Way

There’s lots of SEO professionals out there that are MUCH better than you at ranking in Google. My advice is to utilize their services. First off, ignore so-called “SEO agencies”, as usually these guys just follow the latest trends and when Google comes along with their latest update, they’ll be wiped out (and so will their work).

Instead, type competitive keywords into Google (like “make money online”, “how to lose belly fat” and so on and have a look at the smaller, independent guys that are ranking.

Chances are, if they can rank for uber competitive words, they won’t have too much trouble ranking for “Joe’s Atlanta Plumbing Service”, if you catch my drift.

What I suggest you do is contact them asking if they can rank a YouTube video, LinkedIn profile, Facebook page, Twitter account, Wikipedia entry and/or Squidoo lens that you’ve set up specifically for your business.

Of course, before that, take the time to set these pages up properly, without doing anything spammy. Make sure to add photos about your business, products and services; fill out as much information about your business as possible; and (most importantly) link to your company website, product or service from all these profiles.

Some of these people won’t be interested unless you pay an exorbitant fee, so shop around. But if you’re persistent you should find SEO professionals that will agree to do it for a few hundred bucks per page/profile.

Due Your Due Dilligence

Before hiring anyone, ask the tough questions. Most importantly, find out where they plan to get links from. My advice is only to work with people who use their own personal private blog network or guest blogging, as this has worked for years, and as far as I’m concerned, will continue working for years to come.

YouTube Is Your Most Powerful Ally

Although the other properties like Wikipedia and LinkedIn are powerful,none work as well as YouTube.

In my experience, you can get a YouTube video ranked for a local business name very, very quickly, even if you use incredibly shady methods like software backlinks.

The reason being is simple. Google owns YouTube, and YouTube has a lot of authority in their eyes. And when someone comes to YouTube, there’s a good chance Google will make money.

My advice, if possible, is to join their “Partner Program” which, in my opinion, will increase your chances of getting ranked.

In terms of creating videos, I suggest to use testimonials from satisfied customers.

You can also showcase your products and/or services in detail.

The Best Option For Infopreneurs

If you sell any kind of information product (ebooks, how to video courses and so on), my advice would be to offer an affiliate program. Then encourage your affiliates to create YouTube video “reviews” which link to your site with their affiliate link. That way, if someone watches the review and buys your product, they earn a commission.

This works well for the affiliate because you do all the work driving the traffic. But it’s also a win for you because you can get lots of people to promote you with no effort on your part.

Lots of information product owners use this strategy successful. For an example of a successful video that works, click here. As you can see, it’s just a simple, honest, thorough review, but it works.

If you go down this road, encourage your affiliates to be honest in their reviews. Don’t allow anyone to lie or exaggerate. If you do, this breeds bad karma, and can even land you in hot water with the FTC. Even if you didn’t create, endorse or approve the review, you’re STILL responsible for what affiliates say.

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